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Accor celebrates 30 years in the Pacific

October 14, 2021

Accor, the largest hotel operator in the Pacific, is celebrating its 30th anniversary in the region with 30 new hotel openings expected over the next few years.

Accor’s story in the region began in 1991, when it opened Novotel Sydney on Darling Harbour. Accor has since grown to be the largest hotel operator in the Pacific region with almost 400 hotels, resorts and apartments… and more than 30 new openings in the pipeline.

Accor has expanded its portfolio of hotels, resorts and apartments to include Australia, New Zealand, Fiji and French Polynesia, growing from one Novotel in 1991 to 18 global brands.

Looking to the future, by 2023, Accor will have launched a variety of new premium and luxury brands with the debut of the Mondrian, 25hours, SO/ and Fairmont brands in Australia.

Accor Pacific CEO, Simon McGrath, said: “As we celebrate 30 years in the Pacific, I would like to thank our incredible teams for their heartfelt service, our loyal guests for their custom and the support of our partners. Now, as we look forward to the tremendous opportunities ahead of us, we have a very strong and exciting future. We will continue to support our talents, our local communities, our guests and our partners to forge many more successful and meaningful decades.”

From the launch of the Mövenpick brand in Australia in January, to opening two brand new The Sebel properties in Melbourne and Wellington, and three new BreakFree resorts in key regional markets, 2021 has already been a strong year of growth and investment for Accor in the Pacific region.

Accor have joined forces with Qantas to bring even greater rewards for loyalty customers of both programs. Launching in the coming months, eligible customers who are members of Qantas Frequent Flyer and ALL – Accor Live Limitless (ALL) will have the opportunity to earn Qantas Points as well as Accor Live Limitless Reward points on eligible Accor hotel bookings and Qantas operated flights. It’s the first venture of its kind between a hospitality group and an airline in the Asia Pacific region.

Accor have supported the wellbeing of its team across the past 18 months by providing vital aid through its ALL Heartist Fund. The fund launched in April 2020 and has supported Accor team members and partners through the health and economic impacts of the Covid-19 pandemic by providing more than AUD$4.7 million (to date) in grants across the Pacific region.

For two decades, the Accor Indigenous Programs have been a talent initiative playing a key role in empowering Indigenous success within Australia’s hospitality industry. Accor has made it a purpose to bring Indigenous Australians into customer facing roles to connect with people, history and culture as part of the Accor employment and guest experience. The Accor Indigenous Programs initiative strives to play an active role in Australia’s shared, ongoing commitment to Closing the Gap. This is a shared journey to enable and empower Indigenous Aboriginal and Torres Strait Islander people to live healthy and prosperous lives. Throughout the past 12 months, Accor has maintained its commitment to empowering Indigenous success by sharpening its focus on recruitment, retention and cultural education to maintain strength in its program and Indigenous workforce and Accor will continue this commitment in the coming years ahead.

Accor brands across the Pacific region include SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis budget.

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