Accor & Ennismore expand their footprint across Vietnam with three new hotels
ENNISMORE’S HYDE DANANG CENTRE AND ACCOR’S SWISSÔTEL HAI PHONG RIVER FRONT AND GRAND MERCURE PHU YEN BOULEVARD CENTRE ARE SET TO DEBUT IN VIETNAM
HO CHI MINH CITY – Accor, the region’s largest international hotel operator, and Ennismore, the fastest-growing lifestyle hospitality company, have signed three hotels with TNG Holdings Vietnam Group. Accor will introduce Swissôtel Hai Phong River Front and Grand Mercure Phu Yen Boulevard Centre to the Vietnam network, while Ennismore will welcome its first property to Vietnam, Hyde Danang Centre. The openings will see the debut of the Swissôtel brand in Vietnam.
Swissôtel Hai Phong River Front is expected to become a destination in itself, contributing to the growth of Hai Phong’s tourism sector. Taking inspiration from the brand’s Swiss roots, the hotel will offer a range of revitalising concepts centred around craftsmanship, sustainability and vitality. Respected for its intelligent design, quality
craftsmanship and mindful approach to sustainability, Swissôtel offers its guests peace of mind to explore the world, discover life’s true rewards and embrace opportunities to ‘live it well’.
Grand Mercure Phu Yen Boulevard Centre will be situated in the South Central Province of Vietnam. Since its debut in the Asia Pacific region almost 20 years ago, the Grand Mercure Hotels and Resorts network today consists of more than 50 hotels that embrace local cultural traditions, cuisine and design.
Hyde Danang Centre will boast an iconic presence in the Danang skyline for visitors entering the city from the Dragon Bridge. First opened in 2005 as Hyde Lounge in Los Angeles, the brand has expanded to Hyde Hotels and Residences, Beach Clubs and Mixology Lounges. The DNA of every Hyde property is consistent, but each property is designed with its location in mind, ensuring that no two Hydes are exactly alike.
Ennismore, originally founded in 2011 by entrepreneur Sharan Pasricha, and Accor entered into a joint venture in 2021, bringing together an unrivalled collective of global lifestyle brands, including Hyde.
“We are delighted to announce the signing with TNG to introduce three new hotels in Vietnam. This milestone aligns perfectly with our strategy to develop lifestyle hotels in emerging destinations. Hyde Danang Centre will distinguish itself in the tourism capital of South-Central Vietnam with a new kind of hospitality, grounded in the spirit of discovery. Grand Mercure Phu Yen Boulevard Centre is set to capture the untouched beautiful scenery, idyllic islands and marvellous stone cliffs of Phu Yen while Swissôtel Hai Phong River Front will be a vibrant hub for the commercial and industrial centre of Northern Vietnam”, said Garth Simmons, Chief Executive Officer, Accor Southeast Asia, Japan and South Korea.
“We are thrilled to introduce a new Hyde property in Asia. This property will be a remarkable way for the brand to expand within the market, with the introduction of both a hotel concept and residential experience in the centre of Danang. Most importantly, the property will become a destination for both global travellers and discerning locals. It
is an incredible next step for the evolution of this legendary entertainment and nightlife brand that was born on the Sunset Strip in Los Angeles in 2005”, said Phil Zrihen, Chief Operating Officer of Hyde at Ennismore.
Accor is the leading international hotel operator in Vietnam with 39 hotels currently operating and 55 projects in the pipeline. Swissôtel Hai Phong River Front will be the first Swissôtel property in Vietnam, joining its 30 currently operating properties globally.