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Buyer Interest Sparks Sale Campaign for Adelaide’s First Five-Star Hotel in Three Decades

May 11, 2022

Adelaide May 11, 2022 – The newly opened Sofitel Adelaide is being offered for sale on behalf of local developers the Palumbo Group as the city’s hotel sector continues to strengthen.

CBRE Hotels’ Michael Simpson and Tom Gibson together with Savills’ Nick Lower and Rob Williamson have been appointed to steer the sale campaign for the Currie Street property – Adelaide’s first new five-star hotel since the completion of the Intercontinental 30 years ago.

Operated by Accor, the 251-room hotel opened in November as part of a 32-storey tower development, which includes The Luminesque apartments.

Daniel Palumbo said the family had initially intended to hold the hotel longer term but had decided to test the market after receiving several unsolicited offers.

Interest from domestic investment managers, offshore funds and private equity investors is expected, according to Mr Simpson, who noted that many Adelaide hotels had experienced their strongest ever monthly hotel performances in March and April this year.

“While Adelaide previously had a hotel rate ceiling, the development of the Mayfair Hotel, Eos by SkyCity and now the Sofitel has materially improved the city’s hotel product, amid a surge in domestic travel,” Mr Simpson said.

“The Sofitel is a world-class, five-star product which is right-sized for the market at 251 rooms and benefits from the meticulous care taken by the Palumbo family to deliver a stunning property with a strong design aesthetic.”  

Mr Lower noted that the Sofitel was already outperforming and offered further operational upside, with no competing stock being developed in the CBD in the short term.

“Seeing South Australia continue to improve as a tourism destination, and with domestic travel continuing to soar, the Sofitel offers a five-star product, which has been a gap in the market for some time,” Mr Lower said.

“The hotel is already outperforming and there is further operational upside as the property continues to establish itself and as the ground floor retail spaces and adjoining laneway are activated.”

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